Each showcase features a particular region on cluster of regions. Wineries from the regions(typically 15- 30 wineries per month) set up stalls. As a visitor you are able to visit the virtual cellar doors of all of these in the course of the evening. You get a chance to talk to the winemaker, taste the wines and buy or order some. Most have a free mail list you can subscribe to.
When you register for your tasting glass you are give a voting slip to vote for the best wine in the people's choice awards.
the atmosphere at these events is generally good. It is a great way to improve your wine knowledge and meet other winelovers at the same time.
I go every month. See you there, drop by my stall for a chat.
Victorian Wine Regions Showcase Program for 2008