Statistics show trends to alternative varietals

ACNeilsen market research have put out a press release detialing the changing market for Australian wines. Shiraz is on the rise, cabernet iis declining while the market shares for other reds and other whites are growing.

They also note that the growth in riesling sales has slowed while that of rose are picking up pace.

While sales are still dominated by the classic varieties considerable growth is noted among alternative varieties.

Australia is becoming a far more diversified wine drinking nation than ever before, says Michael Walton, Associate Director, ScanTrack Liquor, ACNielsen Australia. It's been an ongoing trend that we are drinking better quality wines, but now we're seeing a move to wines which in the past were widely unknown by most consumers.

Sip into something more comfortable: Press Release